$616,000 to $961,400
Click for Full Breakdown >
WELCOME TO SHELL SHACK!
CUSTOMIZING CRAB IS OUR BUSINESS & WE’RE CRACKING INTO CASUAL DINING IN YOUR AREA.
Claim your territory now before it's too late!
Claim your territory now before it's too late!
Shell Shack is a one of a kind seafood restaurant experience in the casual dining segment specializing in proprietary infused seasoned crab and seafood of all shapes and sizes. The Shell Shack family strives to better our customer experience each and every day through operational excellence.
We believe our seafood loving customers are the reason the Shell Shack brand grew 100% in 2016 and we anticipate doubling our locations in 2017. If you have proven restaurant success and are looking to diversify your portfolio or just have a perfect location, then we challenge you to reach out and tell us your story.
Dallas & Matt
Regional Director of Operations
Director of Franchise Development
Marketing Manager
$616,000 to $961,400
Click for Full Breakdown >Five years minimum multi-unit restaurant operations and development experience in your location of interest.
Always deliver the Shell Shack experience through operational excellence and dedication to the Shell Shack brand.
Live within your market and have strong ties to the local community.
Ability to create and manage an organization that recruits, trains, retains and motivates people effectively.
3.6M Average Unit Volume for locations open prior to January 2016 (80%/20% Food vs. Bar)
Ideally we want to have one multi-unit franchisee active in each market and we have a strong preference to expand to cities and states adjacent to existing operations. Conversions of existing freestanding casual dining buildings usually present the best opportunities for more favorable economics, although the model has been proved in an inline end cap strip as well. Shell Shack is a dining establishment, which is also used for group meetings.
The initial cost of building a Shell Shack restaurant ranges from $588,500 to $858,900. This includes construction, furniture, fixtures, equipment, trade dress, working capital and certain other start-up expenses. Part of this investment is the initial franchise fee, which is $50,000. Total cost of each restaurant varies by size, age and location.
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Restaurants are 4,000-6000 sq. ft. with outdoor seating and 50+ parking spaces. Prime locations that have excellent visibility and easy access are most desirable. In addition sites should be located in high traffic areas with above average daytime and residential demographic.
All managers and control personnel must participate in a 8-12 week training program at the Shell Shack Training Center located in Dallas, TX. Additionally, we provide an Opening Training Team; which is composed of at least 5 of our trained representatives to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews.
Each location is different depending on a variety of factors including the site selection, build-out requirements, permitting and training. However, it typically takes approximately 6-9 months from signing the franchise agreement to opening day at your Shell Shack restaurant.
